While the hype of Self-Service BI is already everywhere, in our talks we find that basic expectations are not always clear, so we wrote this short intro.
Self-service is reflected more and more in virtually all products, some of them focusing exclusively on this domain, but the approach is way more important than the actual software, so this summary will be agnostic in this regard.
Contrasting the "traditional" setup with the "self-service" approach is of course exaggerated. However the difference in tendencies are very clear, and this exaggerated contrasting is needed if we want to understand the key concepts.
And to be honest, self-service does feel very different both on the business side of the projects and on the user side of the software products.